Generative Artificial Intelligence: A Balancing Act for Publishers
October 03, 2023
The emergence of generative AI (GAI) is impacting many industries, but what does it mean for research and learning? As individuals and businesses increasingly discuss and use GAI, it’s important to embrace its potential, while proceeding carefully and managing the risks that come with it.
Embracing opportunity
GAI offers the publishing industry potential in several ways, many of which are still being explored:
- AI could help authors articulate their thoughts, editors find relevant peer reviewers, and peer reviewers identify manuscript improvements.
- There is potential for more cost-effective and better research, streamlined processes, and a more level playing field for less experienced or non-native English-speaking authors.
- AI could also offer a helping hand in higher education – 58% of instructors or their students are already using AI in the classroom.
Managing risk
While GAI’s potential is exciting, research integrity remains paramount to publishers, including Wiley – we remain committed to upholding academic integrity and trust above all. Establishing the validity of conclusions, noting patterns in automated systems, and determining bias in GAI requires human intelligence.
Wiley’s Generative AI Lab
Wiley is taking action to help our customers use AI carefully and effectively. This initiative from Wiley reinforces our commitment to responsible publishing with an integrity-first approach to technology innovation. We’re focusing on three categories:
- Content integrity: Research integrity matters to us all. It’s more important than ever that we detect GAI-generated content to maintain the high standards we all expect.
- Content discovery and learning: We’re committed to providing the best possible experience for our users. GAI-powered tools can help ensure accuracy and enhance the way we learn.
- Audience engagement: GAI has the potential to convert static content into dynamic engagement solutions that engage your audience in more exciting ways.
It’s clear that there are both challenges and opportunities that come with the rise of GAI. We remain committed to providing trusted, authoritative, and curated content and expertise to the people who need it. As these new technologies evolve, we’ll continue empowering learners to use GAI in impactful and positive ways.
“5 ways AI and ChatGPT will transform scholarly publishing.” (August 2023). Wiley Partner Solutions.